Feeding
Our colleagues are trained to support families with their infant feeding choices. During pregnancy your midwife will have a conversation around infant feeding and signpost to information to help prepare you.
Our Maternity Service was awarded full accreditation as a UNICEF Baby Friendly Initiative hospital in 2016 and we are working towards reaccreditation. Our Neonatal Unit received the UNICEF Baby Friendly Initiative Stage One accreditation in January 2022 and is working towards Stage Two.
Breastfeeding
Breast milk is tailor-made for your baby and contains vitamins and minerals, offers protection from certain infections and helps improve your baby’s long-term health. Breastfeeding also reduces the risk of SIDS (sudden infant death syndrome), childhood diabetes and leukaemia.
Breastfeeding also has benefits for you including helping your uterus get back down to size after your baby is born, releases a hormone called oxytocin that helps you feel calm and connected to your baby and protects your health. Breastfeeding lowers your risk of breast cancer, ovarian cancer, osteoporosis (weak bones), diabetes and cardiovascular disease (conditions affecting the heart or blood vessels).
Any amount of breastfeeding is beneficial, but exclusively breastfeeding your baby for 6 months offers a lot more protection. After that, giving your baby breast milk alongside solid foods for as long as you and your baby want will help them grow and develop healthily. Breast milk adapts as your baby grows to meet your baby’s changing needs.

Colostrum Collection
We encourage all women to hand express their breastmilk antenatally (before baby is born). You can talk to a midwife about this when you come in for your antenatal appointment at around 34-36 weeks. If you are interested they will give you a starter pack and a leaflet with all the all the equipment and information you will need about expressing, storing and transporting your colostrum (first milk).
After your baby is born
Staff will support you with feeding your baby after birth, in hospital and at home. Before you go home and on your first home visit (or soon after your home birth) a member of staff will ensure you know how to feed baby, signs baby is getting enough milk and what to do if you have any problems. During these early days, colostrum (first milk) is enough for your baby, this will gradually transition (change) to mature milk during the first four weeks. All babies are weighed on Day 5 (the day your baby is born is Day 0). If you are breastfeeding your baby will also be weighed on Day 3.
Before you leave hospital, staff will let you know what to expect in terms of telephone consultations and appointments.
You can ask any feeding-related questions at any appointments / consultations with your midwife or health visitor or contact the Infant Feeding team on 01952 565 954 during office hours.
Bottle Feeding and Formula Feeding
Some families choose to offer expressed breastmilk or formula feed. When choosing a formula milk newborn / first milk is all your baby needs during their first year. Your baby’s immune system is not as strong as an adult’s so good hygiene when preparing bottles is essential. Bottles, teats and any other feeding equipment need to be washed and sterilised before each feed, this will reduce the chance of your baby getting an infection, in particular diarrhoea and vomiting.
Infant feeding and tongue-tie (ankyloglossia)
The lingual frenulum (the membrane that connects the underside of the tongue to the floor of the mouth) is a normal structure. Some babies with a clearly visible frenulum can breastfeed well and you will be supported by maternity staff to position and latch baby effectively at the breast. However, if the frenulum is particularly short or tight then it can restrict the tongue movement making breastfeeding and sometimes bottle feeding more difficult – this is known as a tongue-tie. When a baby has a tongue tie mothers may have difficulties with pain, nipple damage, mastitis and other breastfeeding related issues. Babies may have difficulty staying attached to the breast, may lose weight or may be very unsettled when trying to feed.
Our Tongue Tie Assessment Clinic takes place weekly at the Children’s Outpatient Department at the Princess Royal Hospital in Telford for babies up to 42 days old who have a suspected tongue tie. Referrals to this service are made by your midwife or health visitor. Families can access ongoing support from their community midwife, health visitor or breastfeeding support group whilst awaiting an assessment appointment.
Further resources
Further resources can be seen here:
Breastfeeding workshops
The Breastfeeding Network offers Antenatal Infant Feeding Workshops across Telford & Wrekin. For details on how to book, go to Shropshire and Telford & Wrekin – The Breastfeeding Network
Further information on all classes and workshops can be found on our dedicated page: Classes & Workshops – SaTH