Choose the Right Service to Be Treated Quicker and Ease Pressure on Local Health and Care Services

The NHS in Shropshire, Telford and Wrekin has been experiencing a high demand for services over recent weeks and has declared a critical incident today. Health leaders are now urging people to think about which service is right for their health needs this winter. By making informed choices, people can be treated quicker and help reduce the extreme pressure on local health and care services.

With the new year starting under a yellow weather warning, it’s a timely reminder that winter increases health risks, particularly for the elderly and those with long-term health conditions.

Cold outside temperatures and indoor central heating can contribute to seasonal health problems such as asthma flare-ups, more frequent bouts of cold and flu, and worsening skin conditions. These challenges have resulted in increased demand for NHS services, which are already under significant pressure.

To help manage this demand and ensure care is available for those with urgent needs, people are being asked to consider which NHS service is right for them before seeking treatment. Choosing the appropriate service not only ensures faster care but also helps reduce the strain on local healthcare providers.

The NHS in Shropshire, Telford, and Wrekin is seeing a surge in requests for support with common winter conditions that can often be managed at home through simple self-care. Calls to NHS 111, GP practices, and local ambulance services about flu-like symptoms and minor conditions have risen significantly since the Christmas period. This surge is making it more challenging for patients with urgent or emergency needs to access timely care.

Flu-like symptoms, such as headaches, fevers, and sore throats, can often be treated with rest, hydration, and over-the-counter remedies like paracetamol and ibuprofen. Since antibiotics are not effective against viral infections like flu, people are encouraged to avoid contacting their GP for these symptoms and instead use NHS 111 online at www.111.nhs.uk  or their local pharmacy for guidance.

Vanessa Whatley, Chief Nursing Officer at NHS Shropshire, Telford, and Wrekin, said:

“Winter illnesses such as flu, colds, and sore throats are very common at this time of year, and we’re seeing that reflected in the demand for NHS services across our region. Most minor conditions can be effectively managed at home with rest, fluids, and over-the-counter medications.

“When people seek NHS care for minor illnesses, it can delay help for those with urgent medical needs, which is something we want to avoid. We encourage residents to think about the right service for their needs. NHS 111 and local pharmacies are an excellent resource for advice and treatment for minor ailments. By choosing wisely, you can help reduce pressure on our health and care system and ensure quicker treatment for everyone.”

Patients with the highest level of need will be prioritised, this could mean non-urgent procedures are postponed and that some routine operations are rescheduled. Please continue to attend your appointment as usual unless you are informed otherwise.

Due to the rising number of flu cases and other winter illnesses within the community and hospitals, The Shrewsbury and Telford Hospital NHS Trust is temporarily reducing visiting and asking all patients, visitors and colleagues to wear face masks in all areas. These measures aim to reduce the infection risk to vulnerable patients and prevent the spread of infections. For up-to-date information on visiting, see https://www.sath.nhs.uk/news/reduction-of-visiting-in-our-hospitals/.

Paula Gardner, Interim Chief Nursing Officer from The Shrewsbury and Telford Hospital NHS Trust, said: “Due to the rising numbers of flu, COVID-19 and other winter illnesses, we have made the difficult decision to reduce visiting to essential visitors only, including for critical patients, birthing partners and other select groups.

“This will protect our most vulnerable patients and reduce the rising spread of infections. We are also asking all patients, visitors and staff to wear masks and practise good hand hygiene.

“We are grateful for everyone’s support in following these necessary measures, which are essential for keeping everyone safe. We know how important visitors are to a patient’s care, and if anyone needs support to speak to a patient, please contact the ward, which will do everything they can to support and keep you informed. We will continue to keep these measures under regular review and will fully reintroduce visiting as soon as we can.

“We also urge everyone who is eligible to get their winter vaccinations, as it is not too late and this is the best way to protect yourself and your loved ones.”

How you can help:

• Stay Warm and Practise Good Hand Hygiene: Keeping warm, washing hands regularly, and staying home if unwell can help reduce the spread of seasonal illnesses.
• Get Vaccinated: If you are eligible for a flu, Covid or RSV vaccination it is not too late to get vaccinated.
• Use NHS 111– online or by phone if you need advice or medical treatment quickly. If you need to be seen by a Minor Injuries or Emergency Department they can book you in.
• Use Local Pharmacies: Pharmacists can provide expert advice and treatments for many minor conditions, including sinusitis, urine infections, and shingles, reducing the need for GP appointments.
• Visit Minor Injury Units (MIUs): For minor injuries such as bites, fractures, or burns, MIUs offer walk-in services in Bridgnorth, Ludlow, Oswestry, and Whitchurch. Check the website for opening hours.
• For Life-Threatening Conditions: Call 999 or visit A&E for chest pain, severe bleeding, or serious injuries.

Further advice on managing flu and other seasonal illnesses at home can be found on the NHS website at www.nhs.uk/conditions/flu

By making informed decisions about healthcare, residents can help ensure resources are available for those who need them most, keeping the community healthier and safer this winter.

For further advice on staying warm, managing winter illnesses, or finding the right service fast, visit the Think which service – NHS Shropshire, Telford and Wrekin website.